Privacy Policy for Authentic Pilates Sarasota

Last Updated: September 16, 2026


Authentic Pilates Sarasota (“APS,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains the information we may collect, how we use and protect it, when it may be shared, and the choices available to you.

By using our website, mobile application, booking platform, studio services, or other services, you acknowledge the practices described in this Privacy Policy.


1. Information We Collect

We may collect information you provide directly to us, including your name, email address, telephone number, mailing or billing address, account information, class and appointment history, purchases, communications with us, and information you voluntarily provide in connection with your Pilates instruction or studio experience.

When you make a purchase, payment information may be collected and processed through our payment and technology service providers. APS does not necessarily receive or store your complete payment-card information.

We may also automatically receive certain technical information when you use our website, mobile application, or online services, such as device type, browser type, IP address, and information about how you interact with our digital services.


2. How We Use Your Information

We may use your information to:

  • Create and manage your account and studio relationship.
  • Schedule and administer classes, private sessions, assessments, memberships, packages, events, and other services.
  • Process payments and maintain appropriate transaction records.
  • Communicate with you regarding bookings, schedule changes, account information, studio operations, and customer service.
  • Send marketing or promotional communications when permitted by law and according to your communication preferences.
  • Operate, maintain, secure, and improve our website, mobile application, studio services, and customer experience.
  • Comply with applicable legal, accounting, regulatory, and security requirements.


3. Text Messaging and SMS Communications

If you provide your mobile telephone number and opt in to receive text messages from Authentic Pilates Sarasota, we may send messages concerning appointments, classes, schedule changes, studio information, account activity, events, promotions, and other APS services.

Message frequency varies based on your interactions with APS. Message and data rates may apply.

You may opt out of SMS communications at any time by replying STOP. You may reply HELP for assistance.

Consent to receive marketing text messages is not a condition of purchasing goods or services from Authentic Pilates Sarasota.


4. Sharing of Information

We may disclose information to service providers that perform services on our behalf, including providers supporting scheduling, studio management, payment processing, communications, website hosting, mobile applications, analytics, and other business operations.

We may also disclose information when reasonably necessary to comply with applicable law, legal process, regulatory requirements, protect our rights or safety, investigate fraud or misuse, or facilitate a business transaction involving APS.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except service providers necessary to deliver the messaging service.

We do not sell your personal information.


5. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, misuse, or destruction. However, no electronic transmission or storage system can be guaranteed to be completely secure.


6. Data Retention and Deletion

We retain personal information for as long as reasonably necessary to provide our services, maintain your account, satisfy legitimate business needs, resolve disputes, enforce agreements, and comply with legal, tax, accounting, and regulatory obligations.

You may request deletion of certain personal information by contacting us. Where available, you may also use account-management features within the APS/Walla application or booking platform.

Certain information may be retained when required or permitted by law or for legitimate business purposes.


7. Your Choices and Rights

Depending on applicable law, you may have the right to request access to, correction of, or deletion of certain personal information we maintain about you.

You may unsubscribe from marketing emails using the unsubscribe instructions contained in those communications and may opt out of text messages by replying STOP.


8. Third-Party Services

Our website, application, and studio-management services may integrate with or link to services operated by third parties. Their collection and use of information are governed by their own privacy policies and practices.


9. Children's Privacy

Our digital services are not intended to independently collect personal information from children under 13. When information concerning a minor is necessary for participation in APS services, it should be provided or authorized by a parent or legal guardian as appropriate.


10. Changes to This Privacy Policy

We may update this Privacy Policy periodically. When we do, we will update the “Last Updated” date above and post the revised policy on our website.


11. Contact Us

Questions or requests concerning this Privacy Policy may be directed to:

Authentic Pilates Sarasota
2851 Height Street, Unit 202
Sarasota, Florida 34240
Email: admin@authenticpilatessarasota.com
Website: authenticpilatessarasota.com